{"id":7098,"date":"2025-10-10T07:49:39","date_gmt":"2025-10-10T07:49:39","guid":{"rendered":"https:\/\/hotelia360.gr\/?p=7098"},"modified":"2025-10-10T07:49:39","modified_gmt":"2025-10-10T07:49:39","slug":"poulao-to-xenodocheio-mou-fthina-i-axia-tis-eveliktis-politikis-timon","status":"publish","type":"post","link":"https:\/\/hotelia360.gr\/en\/poulao-to-xenodocheio-mou-fthina-i-axia-tis-eveliktis-politikis-timon\/","title":{"rendered":"Am I Selling My Hotel Too Cheap? The Value of Flexible Pricing"},"content":{"rendered":"<h3 data-start=\"4153\" data-end=\"4167\">\u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae<\/h3>\n<p data-start=\"4168\" data-end=\"4665\">\u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u201c\u03bc\u03ae\u03c0\u03c9\u03c2 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c9 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bc\u03bf\u03c5 \u03c6\u03b8\u03b7\u03bd\u03ac;\u201d \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03c5\u03c2 \u2014 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 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\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u201c\u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03be\u03b5\u03c0\u03bf\u03c5\u03bb\u03ac\u03c9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03bf\u03c5\u201d, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ac \u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf.<br data-start=\"5344\" data-end=\"5347\" \/>\u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c8\u03b5\u03c5\u03b4\u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2 \u03ae \u201cpremium\u201d \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03bf \u03ad\u03c3\u03bf\u03b4\u03bf.<br data-start=\"5525\" data-end=\"5528\" \/>\u0397 \u201c\u03c5\u03c8\u03b7\u03bb\u03ae \u03c4\u03b9\u03bc\u03ae\u201d \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc:<\/p>\n<ul data-start=\"5596\" data-end=\"5746\">\n<li data-start=\"5596\" data-end=\"5645\">\n<p data-start=\"5598\" data-end=\"5645\">\u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 (value-based pricing)<\/p>\n<\/li>\n<li data-start=\"5646\" data-end=\"5705\">\n<p data-start=\"5648\" data-end=\"5705\">\u0399\u03c3\u03c7\u03c5\u03c1\u03ae online \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03ae\u03bc\u03b7 (reputation management)<\/p>\n<\/li>\n<li data-start=\"5706\" data-end=\"5746\">\n<p data-start=\"5708\" data-end=\"5746\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 positioning<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5748\" data-end=\"5910\">\u03a3\u03b5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c8\u03b7\u03bb\u03ac \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03ba\u03cd\u03c1\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/p>\n<h3 data-start=\"5912\" data-end=\"5953\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ce\u03bd<\/h3>\n<p data-start=\"5954\" data-end=\"6273\">\u039c\u03b9\u03b1 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ce\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03c5\u03c3\u03ae \u03c4\u03bf\u03bc\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c6\u03b8\u03b7\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03c4\u03b9\u03bc\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<br data-start=\"6063\" data-end=\"6066\" \/>\u0392\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2.<br data-start=\"6149\" data-end=\"6152\" \/>\u0397 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae yield management \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2:<\/p>\n<ul data-start=\"6274\" data-end=\"6426\">\n<li data-start=\"6274\" data-end=\"6300\">\n<p data-start=\"6276\" data-end=\"6300\">\u0395\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/p>\n<\/li>\n<li data-start=\"6301\" data-end=\"6345\">\n<p data-start=\"6303\" data-end=\"6345\">\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2<\/p>\n<\/li>\n<li data-start=\"6346\" data-end=\"6379\">\n<p data-start=\"6348\" data-end=\"6379\">\u039a\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2<\/p>\n<\/li>\n<li data-start=\"6380\" data-end=\"6426\">\n<p data-start=\"6382\" data-end=\"6426\">\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6428\" data-end=\"6587\">\u0397 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03c0\u03c9\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b9\u03bc\u03ae, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03c3\u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf RevPAR \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<h3 data-start=\"6589\" data-end=\"6632\">Yield & Revenue Management \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7<\/h3>\n<p data-start=\"6633\" data-end=\"6854\">\u03a4\u03bf yield management \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u201c\u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1\u03c2\u201d \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2. \u03a3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03bf revenue management, \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<br data-start=\"6834\" data-end=\"6837\" \/>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1:<\/p>\n<ul data-start=\"6855\" data-end=\"7054\">\n<li data-start=\"6855\" data-end=\"6945\">\n<p data-start=\"6857\" data-end=\"6945\">\u0391\u03bd \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ae \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2.<\/p>\n<\/li>\n<li data-start=\"6946\" data-end=\"7054\">\n<p data-start=\"6948\" data-end=\"7054\">\u0391\u03bd \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9, \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf ADR \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7056\" data-end=\"7172\">\u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 (GOP) \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<h3 data-start=\"7174\" data-end=\"7207\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 & Call-to-Action<\/h3>\n<p data-start=\"7208\" data-end=\"7769\">\u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u201c\u03a0\u03bf\u03c5\u03bb\u03ac\u03c9 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bc\u03bf\u03c5 \u03c6\u03b8\u03b7\u03bd\u03ac;\u201d \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae\u03bd.<br data-start=\"7326\" data-end=\"7329\" \/>\u0395\u03af\u03c4\u03b5 \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b5\u03af\u03c4\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ad\u03c2, \u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae.<br data-start=\"7490\" data-end=\"7493\" \/>\u0397 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ce\u03bd, \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc yield management, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<br data-start=\"7589\" data-end=\"7592\" \/>\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03ce\u03bd\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b5\u03c2 \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1, \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u2014 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u201c\u03be\u03b5\u03c0\u03bf\u03c5\u03bb\u03ac\u03c2\u201d \u03ae \u03bd\u03b1 \u201c\u03ba\u03bf\u03bb\u03bb\u03ac\u03c2 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